The Gingerbread House
Discover the Famous Gingerbread of Market Drayton
At The Gingerbread House, we share a love for gingerbread—celebrating its story, its flavour, and its deep connection to Market Drayton, the historic Home of Gingerbread.
For over 200 years, gingerbread has been part of life in this Shropshire market town. From bustling market days to modern cafés and shops, it has remained a much-loved local tradition—enjoyed by residents, visitors, and families across generations.
But this is more than just a sweet treat. It’s a story shaped by global trade, local enterprise, and a town that embraced an opportunity and made it its own.
Today, you can still experience that story for yourself:
- Discover the history of gingerbread.
- Follow the Gingerbread Man around Market Drayton.
- Find out when to meet him at events.
- Explore where to buy authentic gingerbread.
- Browse our Gingerbread Gift Shop
Whether you’re planning a visit or simply curious about the story, you’re in the right place.
Learn About The History
Enjoy Gingerbread
If you’re spending the day in Market Drayton, there are several places where you can pick up this famous local treat.
Meet the Gingerbread Man
Visitors to Market Drayton may even spot a very special character.
Explore Local Shops
The best way to enjoy Market Drayton gingerbread is with a visit to the town itself.
A Sweet Slice Of History
Gingerbread has been baked in Market Drayton for hundreds of years. The first recorded reference dates back to 1793, when a local baker named Roland Lateward was making gingerbread in the town.
A Gingerbread Extraganza!
Hop on the bus, stroll around the historic market town, browse the independent shops, enjoy lunch in one of the cafés, and pick up some famous gingerbread to take home.
And if you visit on Saturday 11 April, you might even catch the Gingerbread Man making a special appearance outside the Town Hall.
Because when it comes to gingerbread, there’s no place quite like Market Drayton — and every visit is a chance to enjoy the town’s heritage, friendly shops and delicious local produce.
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The Gingerbread House
Learn about the rich history of Gingerbread